The United Nations Alliance of Civilizations (UNAOC) has, from its inception, considered media to be central to the promotion of intercultural dialogue. This report examines the UNAOC’s Media Program in the light of both: its preparatory documents and media analyses, and the way in which the strategy has been enacted. This report proposes that the UNAOC needs to be explicit about the purpose of the dialogue it is intending to engender, and about who are the intended participants to it. This will enable a better analysis of the success and importance of the initiatives undertaken. It will argue that the way in which the Media Program has in fact been enacted thus far could be construed as being insufficiently representative.